Rodan's thinker

What your prospects, clients and employees are thinking in key moments when you aren’t paying attention

Imagine this: You’re in a hurry. You’ve got to go to the bank, the post office, and the printer and be back in the office in time for the computer repair specialist. You see one open parking space. Another car is slowly, haltingly coming towards the same space.

You decide that they are not really interested in the space and zoom into it, jumping out of your car and running into the bank. Out of the corner of your eye you see the other driver’s upset face.

You’re a good person, but hey, it’s a busy world and you have things to do, so you convince yourself it’s not really a problem.

Now imagine this:

Later that day you go to an event in your community where you hope to promote your business. Several people there know you and know what a dedicated, service-oriented person you are. One such person introduces you to a newcomer to the group who slowly shakes your hand and says with narrowed eyes, ‘Oh I know you. You’re the one who took my parking space at the bank this morning.”

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